Mar 12, 2018

Guido is owner and Managing Director of Gucy, active investor in and strategic advisor for the ambitious and growth-oriented entrepreneur/enterprise.  Based on his profound knowledge and practical expertise in as well the Marketing as in the Finance area, he can help to address the major strategic challenges that companies face from both angles.

Today Gucy is holding stakes in a number of small and medium sized Belgian Companies, active in distribution of car and truck necessities (Pacauto), IT-Services (Asist), business centres (Officenter)  …

Guido is Co-Founder and Board-Member of BAN Vlaanderen (Business Angel Network in region Flanders (Belgium)) and of Finpower (Financial Consultancy for medium sized Businesses).

Guido is Adjunct Professor in Entrepreneurship at Insead, the Business School  for the world, with a campus in Fontainebleau / Singapore and Abu Dhabi).  He teaches the REP-elective in the MBA-Program in Fontainebleau (Realising Entrepreneurial Potential).

He is also visiting professor in services marketing at Cedep (Insead Campus in Fontainebleau), where is also director of the AME-program (Achieving Managerial Excellence) for executives.  He has intervened in several in company work-shops on service marketing (‘How to become a real customer centric company’, ‘How to go from a PS to a SP (from a Product Seller to a Solution Provider’, …).

He is coach for the Marketing and Finance sessions in the Intrapreneurial Bootcamps of the Second Phase (An integrated process to stimulate innovation in SMCB-environments).

He is member of the jury for the PEBO Academy at Vlerick Business School (Platform for Entrepreneurial Buyouts) and also member of the Jury of The Second Phase (Intrepreneurial Bootcamps).

Guido holds a master-degree in Applied Economics (specialisation Econometrics and Information Technology) from the University of Antwerp.  He did a doctoral program at the same university with a major in Marketing and a minor in Finance.  He is an alumnus of the MBA-program at Insead-Fontainebleau. He took all electives in finance, while being a research assistant in the Marketing-department in order to finance his MBA-studies.

He is co-author of Markpack (Marketing decision support system) and Bankstrat (a strategic marketing simulation for financial institutions)

For many years he was a strategic advisor in the financial services industry, both at national  and international level.  Before becoming an independent entrepreneur, Guido was active in banking (director of credits in a major Belgian Bank) and strategic consulting (McKinsey).

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