Guido Verswijvel

Mar 22, 2018

Guido is owner and Managing Director of Gucy, active investor in and strategic advisor for the ambitious and growth-oriented entrepreneur/enterprise.  Based on his profound knowledge and practical expertise in Marketing as well as Finance, he can help to address the major strategic challenges that companies face from both angles.

Today Gucy is stakeholder in a number of small and medium sized Belgian companies, active in the distribution of automotive requirements (Pacauto), IT-Services (Asist), business centres (Officenter), etc.

Guido is Co-Founder and Board-Member of BAN Vlaanderen (Business Angel Network in the Flanders region (Belgium) and of Finpower (Financial Consultancy for medium sized businesses).

Guido is Adjunct Professor in Entrepreneurship at INSEAD, the Business School  for the World, with campuses in Fontainebleau / Singapore and Abu Dhabi).  He teaches the REP-elective in the MBA-Program in Fontainebleau (Realising Entrepreneurial Potential).

He is also Visiting Professor in Services Marketing at CEDEP (INSEAD Campus in Fontainebleau), and Director of the AME programme (Achieving Managerial Excellence) for executives.  He has given several in-company work-shops on Service Marketing (‘How to become a real customer-centric company’, ‘How to go from a PS to an SP (from a Product Seller to a Solution Provider’).

He is coach for the Marketing and Finance sessions in the Intrapreneurial Bootcamps of the Second Phase (an integrated process to stimulate innovation in SMCB-environments).

He is member of the jury for the PEBO Academy at Vlerick Business School (Platform for Entrepreneurial Buyouts) and also member of the Jury of The Second Phase (Intrepreneurial Bootcamps).

Guido holds a Master’s degree in Applied Economics (specialisation Econometrics and Information Technology) from the University of Antwerp.  He completed a doctoral program at the same university with a major in Marketing and a minor in Finance.  He is an alumnus of the MBA programme at INSEAD-Fontainebleau. He took all electives in Finance, while working as research assistant in the Marketing Department in order to finance his MBA studies.

He is co-author of Markpack (Marketing Decision Support System) and Bankstrat (a Strategic Marketing simulation for financial institutions)

For many years he was a Strategic Advisor in the Financial Services Industry, both at national and international levels.  Before becoming an independent entrepreneur, Guido was active in Banking (Director of Credits in a major Belgian bank) and Strategic Consulting (McKinsey).

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