Ringtone by Yves Doz, CEDEP Academic Council member, wins the 2018 George R. Terry Book Award

Sep 04, 2018

CEDEP is delighted to announce that Yves Doz, member of the CEDEP Academic Council and CEDEP Professor, has been awarded the Prestigious Academy of Management’s 2018 George R Terry Book Award, for his book “Ringtone: Exploring the Rise and Fall of Nokia in Mobile Phones.”

Written with Keeley Wilson, INSEAD senior researcher, Ringtone was nominated the best management book over the past two years, and this was announced at the Academy of Management’s Annual Meeting in Chicago on 12 August. In selecting this book, the committee noted “the depth of the case study, the scholarly argument and the insightful account explaining the rise and fall of Nokia.” Reviewers have praised the content for the lessons put forward which are relevant to most companies today.

Robert Burgelman of Stanford University commented, “Their book will become an indispensable reference for the study of managerial responses to technological disruption”, while according to Ranjay Gulati of Harvard Business School, “By showcasing the enablers and disablers of this once powerful company, readers can perhaps learn to achieve the elusive goal of building organizations that last!”

In less than three decades, Nokia emerged from Finland to lead the mobile phone revolution. It grew to have one of the most recognisable and valuable brands in the world and then fell into decline, leading to the sale of its mobile phone business to Microsoft. Ringtone explores and analyses that journey and distils observations and learning points for anyone keen to understand how the interplay between strategic insights, organisational choices, behaviour and emotional engagement can drive competitive outcomes both good and bad.

Ringtone opens the proverbial “black box” of why and how things actually happen at the top of organisations. It offers valuable lessons for managers, executives and corporate strategists.


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